I agree. It sends out a strong message to any possible suitor how well off Krispy Kreme is. Any buyer will now have to Pay Good Money for KKD. Many Companies have been purchased holding the "poison pill" Its more of a asset then a detriment,
They had a plain vanilla poison pill initiated in January 2010 because they realized that they were trading at a steep discount to their POTENTIAL value looking out 18 to 24 months.
In the recently enacted "Tax Asset Protection" Plan they have highlighted one of the reasons a potential acquirer would need to pay a fairly steep premium.
They can see where they are headed over the next 3+ years and have a very strong financial position that is slightly hidden from view. They want to make sure it is a recognized asset during any POTENTIAL negotiation.