How Britain fell in love with Krispy Kreme doughnuts
the North Carolina-based chain have been slowly doubling the number of its outlets in the UK to 100 over the next five years, on the back of growing sales, with revenue up 12.6% and serving 5 million customers. The next will open in Leeds next month.
What is more astonishing is the way each new store is received. When Krispy Kreme opened its most recent outlet in Cardiff in April, its 46th in the UK, more than 1,000 people queued for two hours for a doughnut. One couple even camped overnight at the front of the queue. "I do have a life, honestly," the 32-year-old Londoner told a Welsh newspaper, before going on to explain that it's his hobby to go to the openings of every new Krispy Kreme store. He will be busy over the next few years.