KKD has to present themselves as more than donut shop. DNKN is the same basic model with heavy advertising. I can't turn on the TV without hearng "America runs on Dunkin Donuts" over and over. KKD has to over come its' shyness. Building another shop in NC with a population of 27,000 is not going to cut it. a NY/NJ airports have just about that many people on a daily basis arriving or leaving.