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Krispy Kreme Doughnuts, Inc. Message Board

  • trekyy Feb 4, 2014 6:41 AM Flag

    Excellent News


    “New Krispy Kreme Ready-To-Drink Iced Coffee Coming to Select Walmart Stores”. See Yahoo Finance. This is a great way to increase revenue and profit. KKD is thinking out of the window. I have been very pessimistic about the stock, but with this news I ought to be more optimistic.

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    • The ice coffee sector is a very high growth market. Based on their branding they should be able to make a nice addition to their product line here and generate some additional revenues. I think that sector is over 1-B$ in size based on the market data.

      Sentiment: Strong Buy

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