When the market goes up KKD goes down and visa versa. It's not unusual to see investers head for the safe havens (PG, SO, etc,,) when the market makes a downturn, and selling on an uptick, but KKD clearly isn't one of those. What's the correlation?
its because KKD is a PO$
I suspect that your analysis is not rigorous.
Don't know...................but there donuts rock!