Exactly.. It because There is BIG players in shorting after a rapid rise and they have the $$ to move the stock in low volume and 100 lot sells.Short term they canl win but only if their timing is right but greed often leads to a loss. KKD is a longer term play than just a week or a month. Some short players will get their gains from other shorts who lose.
Those who are long will come out ahead even buying at today's price.