These people are who are knocking this stock are the same people who have invested their life savings in a .com that has never or will ever make a profit! These people wouldn't know a good stock if it was chocolate iced and kreme filled!!! This company has people driving over TWO hours in Az and NM just to get KK donuts!!!! It's not a trendy fad either when the HOT DONUTS NOW sign lights up where I'm from, (I'm 46 and I've eat them all my life),rednecks and yuppies, blacks and whites we all stand together in line for our hot Donuts!!!