1. KREM is over 60 years old. 2. generations of fans and stories. 3. costs about 8 cents to make a hot one. 4. most retail stores have not begun service to convienence and grocery stores yet. 5. book value of shares prior to ipo $109.00 6. name another franchise can turn almost $300,000.00 in a week like the Union City opening 7. the hispanic market has not even been tapped. 8. when old stores are remodeled and reopened there will be a surge in sales and it will be constant. 9. the hype is so pervasive and extraordinary and it literally costs nothing. 10. It's just a doughnut enjoy it and the ride it will provide for at least the next 3 solid growth years.