eastern, southern, s/w markets...
Do any of you have some insight into the
competition KREM faces in Southern CA, on the East Coast, in
the South USA, and SouthWest?
That would be
really helpful for someone from SF, CA.
As for
the SF market, for those that are interested, I
believe that KREM doughnuts would be well-accepted,
especially if they mention (but don't focus on) the fact
that they're fairly (haha) low cal. and/or low fat.
I'm only half joking about fat/cal
content.
Probably the largest local seller of doughnuts here is
Safeway (and other major grocery chains). Medium to
low-quality across the board. The only places with decent
doughnuts really aren't worth the drive. "Small and
undifferentiated", as re-stated below. In fact, I grade these local
shops by their lack of unpleasantness, rather than the
presence of some overwhelming goodness.
As KREM's
prospectus says, "THE INGREDIENTS FOR MARKET LEADERSHIP. The
doughnut industry, an approximately
$4.7 billion market
in 1998, is large, fragmented and characterized
by
low-volume outlets with undifferentiated product
quality."
I think I'm going to short a small chunk on mon.
hopefully will be @ $39 or $40 for a few
tiks!
pre-thank you for the info.
ab