I know they are franchises. But Krispy Kreme opened its first store in the SF/Bay Area 4 weeks ago. There are lines 50 deep out the door. And cars 30 deep on a Saturday night. They just opened their first store in the LA area last week. I suspect that the same is happening there. I bought the stock. Thats alot of money flowing in. Strange behavior for health consious CA people. Does everyone have the munchies on a Saturday night? Maybe there is something there.