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Krispy Kreme Doughnuts, Inc. Message Board

  • propeciaworks propeciaworks Apr 27, 2000 10:09 PM Flag

    Customer Service

    Why the market values this form of snack food
    higher than others is a mystery to me financially,
    although these things are infectious, and I did tell the
    company to locate one in my town so I can get fat on
    these. There was a polite e-mail back in my box the next
    day telling me that no immediate plans for my
    neighborhood were imminent. Bummer.

    Back to business:
    No way Starbucks dilutes their marketing ability
    with Krispy Kreme. It ain't happening. Especially with
    the Kreme in the coffee business(Pun definately
    intended). Besides, unless the original can be bought hot,
    there is no product to this company!!! I know this
    because I eat them!!!! Is Starbucks going to mix its
    decidedly upscale image with the bluecollar donut set? Not
    likely!!! I love the donuts but gotta believe this is a
    short (Unless I move them into my fat-boy
    neighborhood).

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • propeciaworks' comment about Starbucks not likely
      to sell donuts in their stores because they can't
      sell them hot got me thinking about a deal going the
      other way. (Maybe you've all already discussed this;
      I'm new to the forum and apologize if this is
      repetitious.)

      Wouldn't it be a positive thing for both companies to sell
      Starbuck's coffee in KK stores? If it went that way, I'd
      think the market would react quite
      positively.

      Allan

 
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