Why the market values this form of snack food higher than others is a mystery to me financially, although these things are infectious, and I did tell the company to locate one in my town so I can get fat on these. There was a polite e-mail back in my box the next day telling me that no immediate plans for my neighborhood were imminent. Bummer.
Back to business: No way Starbucks dilutes their marketing ability with Krispy Kreme. It ain't happening. Especially with the Kreme in the coffee business(Pun definately intended). Besides, unless the original can be bought hot, there is no product to this company!!! I know this because I eat them!!!! Is Starbucks going to mix its decidedly upscale image with the bluecollar donut set? Not likely!!! I love the donuts but gotta believe this is a short (Unless I move them into my fat-boy neighborhood).
propeciaworks' comment about Starbucks not likely to sell donuts in their stores because they can't sell them hot got me thinking about a deal going the other way. (Maybe you've all already discussed this; I'm new to the forum and apologize if this is repetitious.)
Wouldn't it be a positive thing for both companies to sell Starbuck's coffee in KK stores? If it went that way, I'd think the market would react quite positively.