I sold all my shares. I'm glad it went up. I don't understand why it did. I think this is a great long term stock, but it won't stay as high as it is for very long. I'm glad I could use the "hype" to my advantage. I plan to re-invest in this stock when the price goes back down. Longs either get out now. Or be willing to wait a few years in order to reap large rewards. GO KREM!