Here in AZ, KK recently opened a new loc at AZ Mills Mall. Results were mostly predictable. Initially, they could not make enough doughnuts to satisfy all the people walking through the door. Now, things are a bit different. When I drive by, I notice a few people sitting and chatting over a doughnut, as usual, only now I have my choice of a few dozen parking spaces.
All in all, a good product. Only problem is, people trade the stock like it was Soilent Green.
Opened hot with the buzz, now it might as well be a Winchells for all the business it attracts. Of course, at least Winchells could make money on that sales volume, since they don't build monuments to themselves.
I especially liked the company quote on the Yahoo profile about selling "donut theater". If that doesn't have fad written all over it, I don't know what does.