Sorry to hear you're having difficulty with the winnie maneuvering through those narrow district streets, but I degress. Yes, this is a 60+ year old company, BUT is it that old in new markets? How about anyplace other than the south?
Hmmm...new establishment, new product, lots of hype, many people initially coming to see what all the hoopla is about, traffic steadily slows to a trickle. Yep, I'd call it a fad.