Analyst should re-evaluate, and reconsider the stock. No one knew that Nook Color is coming just a few days ago. Do you think that they started that a month ago. I bet that much of the loses last quarter came from R&D of the Nook Color and not from the lowest price of Nook. That along with 15mil. expenses around the proxy fight. The estimate for the upcoming results are (-0.20 to + 0.05) per share. So, they were able to come up with a great product and still break even. From now on they will only pick up the fruits. Every mom will take Nook Color home. Forget about Nintendo DS, LeapFrog, SPS...etc.