Pre-order volume significantly beyond that of the company’s aggressive expectations
We’re encouraged by the consumer response thus far, and the organization is committed to doing everything we can to meet demand,” said William Lynch, CEO of Barnes & Noble.
" NOOKcolor features a stunning 7-inch VividView™ Color Touchscreen and delivers digital books, magazines, newspapers and children’s books in rich, gorgeous color – all in one beautiful, thin and highly portable device. Following the product’s announcement on October 26, Barnes & Noble began taking NOOKcolor pre-orders for the $249 device at www.NOOKcolor.com and reserving units in its Barnes & Noble stores. The product has quickly become the bestselling product at Barnes & Noble with pre-order volume significantly beyond that of the company’s aggressive expectations for the breakthrough new device."
"and reserving units in its Barnes & Noble stores"
You don't have to pay a dime to reserve your copy. They're supposed to call me on Friday and tell me they're in. You may still be able to do this and get your copy on the 19th instead of waiting until the 26th ship date if you haven't done anything yet.