I'm just not sure about you Yaharata. It's like you take a very strong position on BKS any time you hear news about it. Good or bad.
The problem is, anytime you hear news, the play has already been made and it's too late. I've been saying for a month now that we'd see a big jump when we got the NOOK Color holiday numbers in. This isn't a surprise (though I'd be surprised if it beaks far about $16.25ish).
If I played the short market (which I don't) I'd be shorting at the end of tomorrow. On Friday BKS ended @ $14.15/share. Now suddenly today when news announced what we already knew (that NOOK Color was selling well) the stock is up almost $2/share?! That's over reaction. Look for it to settle back down near $15 - $15.30ish by mid next week at the latest.
Unless we hear of another buyout, which is what I'm guessing people are jumping back onboard about. Good numbers = better chance of another offer. When it doesn't come in after a week it'll cool off.
I'm making a killing over in BestBuy stock that I got onboard on 12/21 @33.65 (now $35.20) buy I'm guessing by January end I'll vacate my position there. I'm predicting (hoping) we see BKS back near $14.50 by that time. At which time I'll be jumping back onboard for the ride to $18 by the end of Feb.
More Nook sales means more digital book sales. I have a kindle and I loved it, but I am considering buy a nook now because everyone else is gush about it. I would be worried about shorting this stock, it has very high short interest already. I would pick a more safe stock to short if I want go short. My two cents.