More Nook sales means more digital book sales. I have a kindle and I loved it, but I am considering buy a nook now because everyone else is gush about it. I would be worried about shorting this stock, it has very high short interest already. I would pick a more safe stock to short if I want go short. My two cents.
Yep. Thanks for that very simple straight forward logic that my 5 year old would understand.
The fact is nothing but NOOK Color sales (which have a profit but a very low one) has changed from Friday where the stock was already priced (imho) about 75cents below where it should be until February, when people actually start buying books regularly (IE; not with their gift cards they got for the holidays).