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Barnes & Noble, Inc. Message Board

  • varchild2010 varchild2010 Jan 7, 2012 12:04 PM Flag

    Sell digital to NOOK-Less Customers

    Here's my advice to Barnes and Noble's CEO.

    SELL DIGITAL BOOKS TO THOSE CUSTOMERS THAT DO NOT HAVE A NOOK!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    I happen to be one of those customers that do not have a NOOK.

    Look. All you have to do is A: Provide a Book Reading Software APP I can dnload to my Smart Phone, PC Computer, whatever.

    B: When I go to one of your stores and you do not have the physical book that I am looking for... Guess what? You failed your customer!!!

    But instead of racking up Inventory Tax on your Physical Books. Make it super easy to acquire the book Digitally.

    I am not going to pay $200+ for a Book reading device when I am looking for 1 specific book and you do not have it physically on your store shelves.

    No...

    Allow me to digitally dnload your BOOKS via SD CARD or FLASH DRIVE or XD Card or whatever...Then I transfer that to my PC Computer or other device...and wallah! You just made a sale.

    As of right now you have a segement of the population that is not thrilled about having to fork over hundreds of dollars for a Book Reading Device just to buy a book.

    I am perfectly ok with reading on my PC Computer / LAPTOP / Smartphone / whatever.

    So? What do you say for those who don't want to buy a NOOK?

    Digital Sales made this way go straight to your individual store's bottom line. Rather than to "THE COMPANY" and individual stores have to do what exactly to receive the revenues that "THE COMPANY" made through the NOOK devices?

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