SELL DIGITAL BOOKS TO THOSE CUSTOMERS THAT DO NOT HAVE A NOOK!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I happen to be one of those customers that do not have a NOOK.
Look. All you have to do is A: Provide a Book Reading Software APP I can dnload to my Smart Phone, PC Computer, whatever.
B: When I go to one of your stores and you do not have the physical book that I am looking for... Guess what? You failed your customer!!!
But instead of racking up Inventory Tax on your Physical Books. Make it super easy to acquire the book Digitally.
I am not going to pay $200+ for a Book reading device when I am looking for 1 specific book and you do not have it physically on your store shelves.
Allow me to digitally dnload your BOOKS via SD CARD or FLASH DRIVE or XD Card or whatever...Then I transfer that to my PC Computer or other device...and wallah! You just made a sale.
As of right now you have a segement of the population that is not thrilled about having to fork over hundreds of dollars for a Book Reading Device just to buy a book.
I am perfectly ok with reading on my PC Computer / LAPTOP / Smartphone / whatever.
So? What do you say for those who don't want to buy a NOOK?
Digital Sales made this way go straight to your individual store's bottom line. Rather than to "THE COMPANY" and individual stores have to do what exactly to receive the revenues that "THE COMPANY" made through the NOOK devices?
Do your homework. NOOK is available as a download for PC, Mac and many mobile devices. You are correct, you should not need to spend $200 to access and use e-books. And guess what, you don't! NOOK devices are a luxury for those who want it. Anyone can access NOOKbooks on the most of the devices they already own.