BKS is the major player and MSFT will take it to the promise land of public education transformation to digital. MSFT can make Nooks the standard for books. Not to compete with iPad...a different market. All school children!
schools and children can't afford iPad.. MSFT will push NOOK to the standard for digital text books. BKS is already the leader in text books for college and will be for the whole revolution away from paper books.