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Barnes & Noble, Inc. Message Board

  • popnfresh100 popnfresh100 Jun 19, 2012 1:56 PM Flag

    Cookie jar on nook sales?

    From the press release-

    "Lastly, we announced NOOK Simple Touch with GlowLight, that we started shipping in the <b>first quarter of fiscal 2013<b>"
    -

    Really? Does this mean the Glowlight pre-order sales were NOT included in this quarter?

    I know the company ANNOUNCED the Glowlight would ship in early May, but the actual units arrived in stores and homes a week earlier- they were already sold out by the time fiscal 2013 actually rolled around.

    That's not a small thing- Product launch week and Mother's day sales are a disproportionate percentage of ereader sales, and the Glowlight units clearly have both higher margins and higher interest than the regular NST's.

    So, what, was the revenue from the entire product launch pushed back a week simply to make the company miss earnings this quarter?

    Also- how did they record revenue from the New York Times bundled units? Did they actually record them as zero revenue?

    It's weird for a company to understate revenues, but it seem like Barnes and Noble consistently does.

 
BKS
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