Willfully beaten down below book to shake loose anything possible long or short with the initial quiet, earnings guidance with dissappointing forward projection YoY in the BKS stores and the lack of any further final concrete Nook decision.
I believe things are better than they seem and the sand bags are unnecessary.
Sentiment: HOLD A POSITION for multiple quarters going forward. Accumulate when weakness in the price is evident.
Use a portion of the position as a tradeable position only and sell that position into strength, repeat.