I totally disagree. Lynch restructured the company into two separate entities allowing for large investment from two strategic partners and also the possible separation of the retail biz from Nook Media. Once the retail business gets sold, the nook media company will be well financed to expand college book business and become a leader in educational digital distribution content. Who needs the nook, when you can simply publish an application that downloads the content on any device. All you ned to be is the gate keeper.