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Barnes & Noble, Inc. Message Board

  • laertes34 laertes34 Jun 21, 2013 6:14 PM Flag

    the only way a short can lose money here is

    a buyout. Management is not very good. They only compete against locals and college stores and still can not make money. Why they have ignored AMZN choosing only to compete in the smaller on line segment. When you own bricks and mortar boys you have to make them work. There frankly is a lot of opportunity but the marketing is near nil. They have an offensive membership fee that if you buy it you are professing loyalty to them and what do you get ? High prices even with the discount that you paid to get an ok price. not the price leader on anything but you that take the membership paid to save. Insane. most people do understand it but it shows a lack of respect for their customer base. Target,, Costco, Walmart, and the rest of the retail world has better prices on the most wanted. If you like to browse and have a cup of coffee and read the latest magazines for free well still a place to go once in awhile. I buy a lot of books and they probably get about 10 % of the business. 5 years ago they got 80% of my business. My how the world has changed and how little BKS has changed with it except they are less profitable therefore less good.

    Sentiment: Strong Sell

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