Hawk whatever you want but I don't trust salesman. Maybe you are trying to get people to buy that stock so you can get your money back on it - you have a long way to go if you paid .96 for it!. Sure there are millions of companies that are tiny and may SOMEDAY" be an AMZN or a BKS but very few will get that big, just like fish Billions of eggs make millions of fry that make a few cod fish. Those words like "could be" just strike a cord in me, it is not the first time I have heard something like this. The only time I look into purchasing a stock mentioned on the Yahoo boards is when someone who owns some stock, adds to a board and mentions another stock to look into. But, you are right, maybe some day it wil be a diamond in a sea of saphire, go buy more and don't forget to write.
You are exactly right, look for something you want to buy because it is a good investment, but putting your faith into someone else can get you in trouble. If you have a good relationship with a full service broker, trust their advice.
When I say relationship, I mean make sure they are willing to talk to you to see how your family is doing, if they are willing to spend ten minutes, during trading hours, making small talk with you, then they are trustworthy, otherwise, they are just salesmen.
My broker put me onto BKS three year ago, I like the long term prospects of the company, and the recent sell off is just a blip on the screen. I see BKS being similar to Home Depot in its market in about ten years, they are everywhere, and in good locations. Borders is like Lowes, going after a certain market, and being good at it, but definately no HD.