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HERITAGE BANKSHS(VA) Message Board

  • barkingdog78 barkingdog78 Mar 31, 2012 12:15 PM Flag

    Heritage: Like "Whole Foods" of Banking

    It makes no sense for a little bank to attempt to be a financial supermarket. All those little side businesses the other banks have turn out to be big distractions. If they work, it adds maybe a penny to earnings ... and there's a big downside if they don't. Banks make their money lending ... it's much better to focus on a targeted customer base (business banking) with high profit margins. Sort of like Whole Foods runs their business = Heritage in banking.

 
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