I agree Rod. Once this thing takes off no telling how big it will blow up....but it will blow up....I think possibly as big as the computer generation...I'm thinking next March we will really see this coming to the forefront that's when the general public will start jumping on the green energy bandwagon! Doing my DD I found an interesting article stating that this year Toshiba mistakenly reveled their marketing plan for DMFC technology on laptops to begin March 2010. I think I saved it on my other laptop can't find it on this one but if that's true I'm sure Samsung and all others will be around that time! Load up my fellow longs it will do a pocket book good!!!