While on the subject of brands, I'm also liking MCD and KO. Those are another 2 brands with fantastic customer loyalty. MCD and KO reasonable now imho. I've never been too big on these divy type stocks but now I can see the value in them, especially if you are going to buy and hold them.
Is buy and hold really that bad? OK, lets take MCD, KO, XOM. All have been best of breed, no brainer stocks for as long as anyone can remember. I'd be willing to bet that they will continue to beat the S&P for years to come.
Look at a chart of owning just those 3 since 1970 as compared to the S&P 500. Remember to add in the dividends and this looks even better.