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DoubleClick, Inc. (DCLK) Message Board

  • JKGINO JKGINO Mar 6, 2000 8:01 AM Flag

    Next big thing in the Internet Ad Game

    Mediaplex (MPLX) is strategically aligned with
    DCLK. They are taking Internet advertising to the next
    level. This info is from a recent press
    release:

    "Mediaplex's proprietary MOJO (mobile Java objects) technology
    is an e-business breakthrough, enabling online
    advertisers to integrate timely back-end business data -
    including customer, pricing and inventory information -
    with online marketing initiatives in real time. The
    benefit for advertisers is the ability to deliver more
    highly targeted messages that are unmatched in their
    relevance and timeliness.

    Illustrating MOJO's
    capabilities, Internet banner ads for a computer maker might
    promote a particular laptop model until certain sales
    goals are achieved or inventory reaches a specified
    level. At this point, based on a real-time connection to
    the computer maker's business information, the
    content of the banners would be updated to promote an
    alternate price or model."

    Witht a very small float,
    I think the upside potential is significant. I
    suggest you add it to your radar screens.

    Discl.:
    Long DCLK and MPLX

    -jk