The rally doesn't generally get started in earnest until there are four to six sessions remaining before ex-dividend date. As of Wednesday's close of $14.50, there were still nine sessions left.
I would expect some giveback into Monday or Tuesday's close with the low close back down towards $14.50 again before The Real McCoy starts taking hold around Wednesday.
Over the last five years, the average pre-dividend rally has been 2.8% the amount of the quarterly dividend which in this case would amount to four bits and take the stock above both the 50-day moving average line and the six-month declining tops line from the Jan. 20 high. That in turn would change the intermediate-term trend from down to up.
Would be amusing if PFE reacts to its earnings report as MRK has done, closing back under its 50 dma when the loser expected it to do so, after having broken through it when Alan least expected it to do so.
Like PFE making its low for the year so far on the very first day of H2, just as the liar's betters predicted.
You can think that the S&P 500 drives Pfe a lot or just very significantly. But to write a post like that with the implicit assumption that whether the index rises 3% or falls 3% is inconsequential, I just find stunning.