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Pfizer Inc. Message Board

  • mtdsus mtdsus Aug 28, 2012 2:39 PM Flag

    Pfizer in talks with Amarin for marketing

    Pfizer is looking at Vascepa marketing which has good potential.Pfizer did marketing for Lipitor when it was owned by Warner Lambert in 1996.
    Lipitor launch surprised Pfizer as well as Warner Lambert who made a deal with American Home Products in 1999. Pfizer then offered 90 bill.$ for Warner Lambert in 1999.
    Vascepa Sales estimates range from 2-5 billion$/year.
    Amarin has launched a major study--Reduce-IT for 8000 patients worldwide in Western countries. Mochida did a similar study JELIS for Epadel in 1999-2005 with great results for Japanese people with Fish diet.
    Reduce-It study is expected to produce great results when the study is completed in 2016-17.

 
PFE
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