I personally feel this stock is in a topping formation and will eventually tank. HOWEVER, if it were to split, that does change the complexion of things... because the majority of stocks tend to rise after stock splits, even though there is no real change other than the split. The theory being, the split allows more investors to participate. Demand then increases and prices rise.
Of course, that's no guarantee by any means. But a split would definitely be a pivotal point in this stock's progress... one way or the other.