People "saving" seats for non-existant spouses who are "in the restroom" at takeoff. People squirming by people loading carry-ons into the overheads to get to a seat. The confusion, the panic, the hurt feelings. It's all there, it's all LUV.
I went to see an IMAX movie recently that had assigned seats. It was my first experience in going to a movie without being able to scan the available seats and pick one. I ended up on the far right side of the theater while dozens of empties went unused in the center. I like LUV seating and hope it'll never change, and I hope movie theaters never go to assigned seats either.
Were the prices any different or did they do that to guarantee that you'd have a seat in a sold-out house? You should've waiting about 10 minutes into the movie and changed seats. When I go to a baseball game, about half-the-time, there are people sitting in my seat. Probably from the nose bleed sections moving down for a better view. Alittle disheartening since I paid so-much-more for my ticket, but what can you do?
Name another major carrier with festival seating? If it were so beneficial, some airline, any airline would've adopted it. Virgin is a newer airline, they looked at SW's seating strategy, found it problematic and passed on it. Alaska Airlines is quite probably the best managed airline out there, and they assign seats. Interesting how LUV spent millions on their boarding pen poles. Stand here people in your boarding sequence. MOOOOOOOO