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Southwest Airlines Co. Message Board

  • jeepcreep111 jeepcreep111 Apr 23, 2012 11:05 AM Flag

    Kelly is in over his head

    LUV has serious operational problems. Kelly is simply not up to the task. He keeps trying to push this "Southwest Happy Brand" crap and has ignored basic business practice. To not be charging bags fees is absolutely stupid....even charging $5 per bag would result in near doubling operating income with no added expense. ( Southwest flew 100 million passengers in 2011 - $5 x 100 million = $500 million...2011 operating income was $700 million !!! How about $10/bag - half of what all the other carriers charge. Southwest is no longer the "Lil Airline that Could" as Kelly sees it. It is a large trunk airline in a fight for its life against leaner, meaner ,and lower cost, bankruptcy built businesses.

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