New TV Commercial Looks Great....Finally Gary Kelly is starting to treat this company like what it is : a large integrated transportation provider and not " The happy little airline that could ". That Happy Family #$%$ Kelly has been pushing is useless. Now if he would only double earnings by charging $5 per bag ....or triple earnings by charge $10 per bag --- still less than half what other alines are charging. Kelly is in over his head. His sheepish Dagwood Bumstead looks and actions are not very impressive. His employees do not respect him and think they are entitled . An aggressive CEO could dominate the consolidated USA market.