SWA is now owned by Hf's whose life it is to provide CHURN
It's got nothing to do with the company. It's got EVERYTHING tp do with moving the price WILDLY each and every day as it's all about churn. I've seen stock behaive like this for 2-12 months and the price doesn't appreciate as it's all about the daily profit through HUGE daily price swings.
Watch LUV closely if you have a moment. There's minutes of huge volume and then long periods of relative inactivity. The important observation to make is that it's on the "Vapor trading inctivity" where the significant price moves are made.
I'm not liking what I see in this equity as it's now in the firm grasp of the market-players. It'll be a while before they leave as it's Sooooooooo profitable to swings prices daily rather than present a "growth" tragectory.
I might even call LUV a zombie stock at this point as it no longer trades on the fundies (did it ever?). But even less-so now.
Good luck to all. Day trading is your only option going forward unless you have a 3 year horizon.