A Press Release is a bad idea after Gordon's last faux pas, as Greenburg pointed out. Gordon has lost credibility with his day-by-day changes of heart. And what would Gordon say about his conflict of interest via self dealings?
I'd like to bet the next press release is a DOWNWARD REVISION of quarterly earnings with a DOWNWARD guidance for the year. The stock could trade ~$10-$12 if and when that happens.