Jacobs, kicked off his address by noting that Qualcomm “is not a traditional consumer electronics company.” The company’s name is not on smartphones, tablets, TVs or other products in the same way as well known brands such as Apple, Sony or Samsung.
But, he added that Qualcomm’s technology “is at the heart of connected electronics products that are at the center of what you do.”
Based in San Diego, Qualcomm is known primarily for the mobile-station-modem, or MSM, chips that connect phones to wireless networks. Jacobs said Monday that the company has shipped more than 11 billion chips in its 27-year history; the company draws revenue both from chip sales as well as royalties for its wide array of patents based on wireless technology.
But Jacobs focused his presentation on Monday on the company’s application processor line known as Snapdragon, which is used in smartphones and tablets.
The company announced the Snapdragon 800, a quad-core processor that he described as “the most advanced wireless processor ever built.” He said the chips will be available in wireless products by the second half of the year.
This has become a hotly competitive market in the semiconductor business. Intel Corp. INTC +0.43% , which has watched its flagship PC chip business slow with the rest of the industry, is pushing hard to get its products into the mobile space.
Qualcomm is moving in other directions as well. In addition to its historic strength in mobile phones, the company is working to get Snapdragon into PC-like products running on Windows. Microsoft CEO Steve Ballmer ran onto the stage Monday night to help Jacobs introduce new tablets from Dell Inc. DELL +0.82% and Samsung Electronics Co. KR:005930 -1.12% SSNLF 0.00% that are running a specialized version of Windows 8 called Windows RT.