When you discovered your ancestors were peasants and not Charlemange you're gonna quit.
I used Charlemagne as an example since I'm related to Charlemagne and the entire French Royal family. However this was found out through DNA testing and I'm only related through a common ancestor 17,000 years ago, With DNA I can see who has my DNA that is famous right off the bat. But when I trace my roots back to the 1800s and 1700s it's boring gruntwork.
My ancestors include both as well. Under your theory, the market for Ancestry is enormous, since geneologists believe that most Americans and Europeans are descendants of Charlemagne. Just keep following those shaking leaves -- eventually you too may get to Aachen.
My ancestors include both. Finding the scurvy dogs has been just as interesting as finding William Bradford.
Genealogy is the fastest-growing "hobby" worldwide. It's also something you either get totally hooked on or can't understand why anyone would bother. Devotees do the "genealogy happy dance" when they find any bit of information about their ancestors. I recently found a death record for a grand-uncle that I had been trying to find for years - it was in a newly-updated newspaper database on Ancestry.com that even told me he died of the bends while working in a tunnel under a river. With that little bit of a lead I was able to go to the original location and confirm all the details. It's those bits that make your ancestors human that turn genealogists on.
I think ACOM is a great depression era stock to own. As the economy continues to recover from the great recession that really began in 2007, ACOM is a cheap form of entertainment that people will enjoy as they spend more time at home. I think there business model has the potential to expand world wide as well. The earnings is actually very impressive, and this stock is way over-sold.
Oh, and it's Charlemagne, not Charlemange. He may have had mange, but I doubt it; as far as I know, that's a canine disease or condition.
What's interesting is that if you go back far enough - most everyone has royalty of some type in their blood. That's what fuels the search - finding those little gems. And remember, its much easier to trace ancestry to a prominent lineage than it is to a "peasant" one. Subscribers will keep digging until they find gold. Then they'll do their friend's and in law's lineages. I don't own acom and am not into genealogy, but have friends and family that swear by both. I'd nibble at acom at a lower price point - their share buyback is troublesome for a growth company and their current ratio is way too low. However, they are definitely a buyout possibility - if anything the share buyback may be a strategy to help them stay more independent.
i believe in ancestry research, and know many who do it with passion. none of them feel the need for ACOM! and ACOM is not the leader, not even close! ACOM is the for profit leader, and most of that profit goes in the pockets of those leaders.
Which is why i have lost my passion for ACOM.