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Ancestry.com Inc. Message Board

  • dyacobs dyacobs Feb 20, 2012 11:13 PM Flag

    TAKEOVER TARGET

    This companies recent decline makes it a very attractive takeover target for the likes of google. See article below. People forget, regardless of Ancestry's slowing growth, they have created a tremendously large and valuable data of records summing up to around 6 billion people. If google wants to take on Facebook in the social network game, ACOM's wealth of data would be a tasty treat for google who has $25 billion in cash. With a current market value of 1 billion, ACOM could get 2 billion from google, which is no chink of their armor.

    A company like this, with the sheer amount meticulously organized data they compiled, a buy-out seems inevitable. They would never go bankrupt with the value of the data alone. Stock is cheap w all this upside mentioned.

    But who knows, I could be wrong.

    http://beta.fool.com/shawnrobinson/2012/02/20/ancestrygoogle/2165/?logvisit=y&published=2012-02-20&source=eptcnnlnk0000001

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    • Genealogists already have issues with ACOM re privacy, control of their own records and family trees. If Google were to buy ACOM, w/ Google's increasingly bad rep re privacy and other issues, I would bet a large part of ACOM's subscriber base would leave. Rather than buying, Google would be better off to partner with ACOM.

 

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