Goldman Sachs initiates coverage on Ancestry.com with a Buy rating and $33 price target.
Goldman Sachs initiates coverage on Ancestry.com (NASDAQ: ACOM) with a Buy rating and $33 price target.
"We believe Ancestry is attractively valued relative to the growth opportunity in its core family history product," the firm said.
The firm cites a solid content model. In addition, Goldman expects strong subscriber seasonality in the 1st-half of 2012 due in part to research-conducive weather, but also due to the annual airing of NBC's Who Do You Think You Are?.