There are 7 Big 5s in my area. 2 stores have waiting lists for 10/22 take down and mini 14s. Both stores have waiting lists for 40+ mini 14s with arrival expected in March. Same for the 10/22 Takedowns with waiting lists over 20. One manager says they get a block of the 10/22s but the go out the door immediately with some buying a couple per family. By the way the new price quoted on the mini 14s is $969. Thats some serious margin gains for RGR.
That may not be serious margin gains for Ruger. When an unexpected event drives a spike up in demand, it is usually the retailers who extract the bulk of the margin increase. In this case, the demand spike would have to last a long time to benefit Ruger since they were at full production with a long order backlog before this latest demand spike began.
Ruger's margins would have benefited immediately upon raising their wholesale prices to their distributors, IMO. Fifer has said in past CC's that orders are prepaid, so as soon as the order is booked, it is cash in the coffers.