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Sturm, Ruger & Co. Inc. Message Board

  • hopethishelps2 hopethishelps2 Nov 4, 2013 3:58 PM Flag

    What are the shorts thinking??

    The short interest in RGR has decreased but it's still extraordinarily large, more than a quarter of the float. There is serious money in play here.
    Shorting a profitable company is always a very risky thing to do, but in the case of RGR, it looks completely lunatic. Does anyone know whether it's possible to find out who has taken the big short positions? And what is the thinking behind it? (Is there any thinking?)

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    • They dont get the gun culture. They dont understand whats happening with this company. It is the Apple fo the industry offering best of class products in different segments. They think they can turn it into a number of units shipped equation. While true that the numbers may have peaked in this last move, they place no value on the installed franchise, the reoccuring revenue from accessories (mags), customer loyalty, growing shooting trends etc. This is a 2 billion dollar mkt cap franchise+, all the shorts can do is on a coordinated basis, take runs to collapse the stock or hope their 1 schill of a analysts pounds the table and calls the top. They will lose a lot of money when all is said and done.

 
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