This is for all long term investors....if you want to trade this stock then disregard.
A share of BKE will be under $20 in the near future.
Yes, BKE is a great run company with stellar management. Yes, it is likely to keep doing well. But does your trading account become inflated everytime they sell a pair of Big Star Jeans or Division E thermal? Is there a wire transfer every time they sell a pair of Robert Wayne Shoes (awesome shoes by the way).
No, so stop focusing on sales and instead focus on the macro elements that are going to dictate where BKE the stock is going. Last I checked, that is all that should matter.
Stop talking back and forth about how great their SSS are doing compared to their competetors - useless. Their earnings have increased during a very difficult year in retail - useless.
The fact is that the economy is much worse now than it was a year ago when it seemed like the sky is falling. Unemployment is going up, and this false "recovery" is based on deficit spending that cannot ever be paid back. There is no recovery.
The stock market is being propped up by the fact that interest rates are 0% or near. Money is piling back into stocks not because we are in a recovery, but instead there is no way to make a return on your money any other place. So in essense, the stock market itself is in a bubble that has no fundamental basis other than greed of everybody tring to pile in. It is going to pop....and BKE along with every other stock in the universes is going to crash to levels thought unimaginable.
I can't say when this is going to happen. All I can say is that it is going to happen..everybody who pays any attention to what is going on knows this deep down inside.
If you want to trade BKE, good luck. It can be done. If you want to obsess about all the "fundamentals" and invest in BKE you are missing the big picture. You will get burnt. Plan accordingly.
I believe they have the best clothing selection of any store I have ever been to...I own 2 pairs of Robert Wayne shoes which are priced half of comparable shoes at Nordstroms or Aldos.
They have a unique clothing selection that I have not seen anywhere...I live near Chicago. Nordstroms and a smaller store called Metropark are the only 2 stores in the area that have a remotely similar selection and neither is as good or even close for that matter.
The two other stores pack Diesel, True Religion, etc. brands which can't hold a candle to Big Star & Division E which look better and are half the price.
I love the clothes, the store, the knowledgeable employees who are probably the best salespeople on the planet (they know how to sell and make you want to buy)....but I hate the stock at this price for the above reasons.