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The Buckle, Inc. Message Board

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  • grumpy_monkey_007 grumpy_monkey_007 Feb 7, 2010 9:59 AM Flag

    SSS Miss Cause for Worry?

    there's probably going to be more of the same on the way.

    i. SSS have been stellar for BKE it will be difficult for them to continually impress (and SSS don't take store growth or online into account).

    ii. New arrivals appear to be much smaller margin than the expensive brands that had been doing well at BKE over the last 8 quarters. It might work but it might also alienate the existing consumer base.

    Having said that - other fashion retailers have experienced an appreciation in share price when SSS have tanked - just look at ANF and AEO. It appears to depend upon whether GS likes you or not...

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    • I really believe the weather in the Midwest in January was a significant factor. One of the coldest January's on record and plenty of snow. Like I said before, It got as low as -10 degrees and low temps were below zero as far south as Arkansas and stayed that way for about a week. Nobody drives to the mall in weather like that. Ultimately total revenues were up about 4 1/2 percent in January, so I'm not overly concerned.

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