Take the consortium of URBN, ARO, AEO, ANF, RUE, HOTT, WTSLA, ZUMZ and BKE to represent the entire teenage market, also take Thomson's average analysts' revenue estimates for 2010, I find this market 2010 to grow 6% over 2007 gross sales, that's quite amazing considering the following negative factors.
1) Teen unemployment rate is still one out of four. 2) National unemployment near 10%. 3) New Entrants such as "forever 21" aren't included in comparison.
Individual growth over 2007 are as follows:
URBN 38% ARO 56% AEO 3% ANF -31% (excluding international) RUE 120% HOTT 0% WTSLA -1% ZUMZ 19% BKE 55%
Well, amazing! Either American family are overly optimistically courageous or analysts are way out of line optimistic