This is the first time I have ever sold or bought a stock based on purely anecdotal information.
I was an avid fan of the Buckle until my last three visits.
I rather enjoyed the customer service I received when I shopped there. I was always treated well, and the employee was always helpful with suggestions about what looked good and what didn`t. They made suggestions and tried very hard to make sure I was happy and purchased something
My last visits have been met with indifference on the part of the sales people.I thought it might just be an abberation, so I returned twice more in the last two months and the attitude was the same.
SO, I begin to wonder if the sales slowdown is due as much to poor employee performance as the economy in general.
I sold in the mid thirties and planned on buying back at this level. BUT...I think I may wait untill after earnings, and maybe not even then.
One thing is for sure...I will not be shopping there any more.....
My "personal" experience is actually 2nd hand through my wife. She's been so satisfied shopping for jeans at the Buckle, she will always go there first now, and almost always last, because the sales people have done a great job of helping her find a pair of jeans or outfit or whatever that she's very happy with. Some of her friends seem to feel the same. My wife's positive experience is what led me to check out BKE as an investment to begin with.
Oh, and as for the "teen" retailer thing - I just don't believe thats the whole story. BKE has built up some loyalty from this small sampling of 40 somethings among my wife and her friends.
Well...I`m certainly feeling a tad on the down low. So my experience with the Omaha store may be unusual. BUT...I raved about this store in the past. It probably is a store specific problem.....
But lets face it, the employees make or break a store.
There are 400+ stores and you had a bad experience in ONE F**KING store. That is your analysis on whether to buy? You are a complete f**king idiot. That would be like getting a cold hamburger at McDonalds and not buying the stock because ALL McDonalds must serve cold hamburgers. What a dipsh*t.
You know...you are probably right..I`m a dipshit...
But thats how stores grow or not grow...customer satisfaction....One customer, one store, yeah...not indicitive of the company as a whole.
But this one customer didn`t like being ignored.
So I am now put off not only by the store, but the stock as well.
As another poster said..Let those who have a store near...check it out, see how you are treated...
I have been in and out of this stock purely on company financials and valuation. I have never been in a BKE store, to my knowledge there aren't any in Connecticut, so I can't judge the store experience except to note that the reputation is generally good.
Recent poor performance by BKE is likely tied to macro economics leveraged by the fact that teen/youth unemployment is roughly 20%. Additionally, BKE's year over year comparisons are poor viv-a-vis the competition in part because of BKE's strong relative performance in the past year.
I am now dollar cost averaging back in because I think we are at or near a bottom and I find the valuation and growth story compelling for the longer term.
this sounds like a short seller. Sales staff don't change that much -- company philosophy hasn't changed, don't blame losing comps in June and July on "indifference on the part of sales people." I think you have it wrong. It is the consumer who is indifferent, unsure and worried about the future and is holding back on spending