never went to a Buckle store before owning its stock. Seldom see kids wear clothes like what it sells. don't know how they can make a lot of money.
Well--your opinion is appreciated; however, just because you claim to have never seen kids wear Buckle's clothing DOES NOT mean that it doesn't happen (and clearly it does). I guess it depends on where you're from. I see people wearing its stuff all the time. 900 million dollars of revenue last year... I think they're doing just fine. :D