The Analyst "margin" herd have been talking about the high margins for years. I think 5+ years. When does someone make a stand stop running with the herd and announce that they were wrong on their margin analysis for all these years and apologize to all the shorts for the money they lost them. No seriously, so many years the BKE has proved the analysts margin call wrong. They might have to start believing in their business model and the company itself. So may other stocks to bet against why for the love of God would you short the BKE. It's insanity. Have a great day!
Agreed. They can get away with huge margins, because they have established themselves as a niche provider of the latest fashions. It's no longer just the kids shopping there either. Last few times I've been in to buy jeans, (We're 37) the wife and I have dropped $500 in an evening, and noticed that most of the other people shopping in there were 30-somethings with plenty of money to toss around.